Jaras at InterContinental Hua Hin earns Thai SELECT 2 Stars for authentic regional cuisine

Jaras, the Thai restaurant at InterContinental Hua Hin Resort, has been recognised with a Thai SELECT 2 Stars distinction, highlighting its commitment to authentic regional flavours and quality. The accolade positions it as a must-visit for travellers seeking genuine Thai dining rooted in local ingredients and coastal character, amid Thailand's expanding culinary recognition internationally.

Jaras, the Thai restaurant at InterContinental Hua Hin Resort, has been awarded a Thai SELECT 2 Stars distinction by Thailand’s Ministry of Commerce, placing it among a select group of restaurants recognised for authenticity, quality and a polished dining experience. For travellers, the accolade suggests a venue worth planning into a Hua Hin stay, especially for diners seeking Thai cooking that is rooted in place rather than adapted for the international market.

Thai SELECT is the ministry’s certification mark for Thai restaurants and food products, with awards ranging from one to three stars, plus a separate casual category. The programme evaluates factors including ambience, service and culinary standards, and it has become a marker of trusted Thai dining well beyond the country’s borders. According to the Thai SELECT programme, 1,956 restaurants in 73 countries have now been certified.

The recognition for Jaras also reflects the way the restaurant presents regional Thai flavours through carefully sourced ingredients and considered technique. The dishes highlighted in the announcement include char-grilled Kamphaeng Saen Thai Angus in cassia leaf curry with Phetchaburi fleur de sel, Hua Hin tiger prawns smoked over coconut husk in chu chee sauce, and stir-fried Hua Hin tiger prawns with smoked shrimp oil essence and chilli jam. For visitors, that means a menu that leans into local produce and coastal character, rather than broad, generic Thai staples.

Sabrina Hofstetter, general manager of InterContinental Hua Hin Resort, said the award was meaningful for the whole team and reflected more than what is served on the plate. Her comments point to the appeal of Jaras for travellers who value a sense of provenance and a strong connection to the destination. With Thai SELECT continuing to expand its global profile and Thailand’s Ministry of Commerce using the scheme to promote the country’s culinary identity, Jaras now has an added reason to stand out for those looking for a memorable Thai meal in Hua Hin.